CBD & vape marketing · UK
Marketing for brands that can’t just “boost a post”
No Google Ads. No Meta ads. No boosted posts, no TikTok Shop, no Amazon. Most marketing agencies would be lost. We’ve grown CBD, cannabis and vape brands for 15+ years using the channels that are actually open — and we know how to keep them open.
The channels, honestly
What’s closed, what’s open, and what’s open with conditions for UK CBD and vape brands.
Closed or effectively closed
- Google Ads, Google Shopping, Microsoft Ads
- Meta ads and boosted posts (Facebook, Instagram)
- TikTok ads and TikTok Shop; YouTube ads; Snapchat, Pinterest ads
- Amazon UK and eBay for most CBD ingestibles and all vape
- Mailchimp and several other email platforms
- Mainstream influencer marketplaces and affiliate networks
Open (with care)
- SEO and AEO — your biggest channels
- Email & SMS on category-friendly platforms (vape: restricted)
- Organic social with claim-safe, age-appropriate content
- Affiliate and referral programmes on specialist networks
- Influencer and creator partnerships, ASA-disclosed
- PR, digital PR and industry publications
- Banner ads on specialist networks and direct placements
- Local search and Google Business Profile for shops
- Events, trade shows and B2B outreach
Marketing services for CBD, cannabis & vape
SEO & AEO
Organic Google and AI-assistant visibility — the foundation of every plan we build.
Email & SMS
Flows and campaigns that turn first orders into repeat customers, on platforms that won’t ban you mid-campaign.
Affiliate & referral
Programme design, network selection, creative and tracking for CBD- and vape-tolerant affiliate platforms.
Influencer & creator
Vetted partnerships with creators whose audiences are adult and relevant, with ASA-compliant disclosure and briefs.
Content & PR
Guides, education, comparison content and digital PR that earn links, citations and trust.
Organic social
Strategy and content that build a brand on Instagram, TikTok and YouTube without triggering platform enforcement.
Banner advertising
Paid reach on the networks and publications that welcome the category.
Local marketing
For vape shops and CBD stores: Google Business Profile, reviews, local content and community.
Measurement
GA4, server-side tracking where needed, and reporting that shows revenue by channel rather than vanity metrics.
Compliance is a growth strategy
Marketing that keeps your accounts alive
The most expensive marketing mistake in this industry isn’t a weak campaign; it’s a banned account. A single boosted post with the wrong claim can get an Instagram account restricted, a payment provider spooked and an ASA ruling published with your name on it.
Every piece of marketing we produce is checked against the CAP Code, the TRPR (for vape) and the terms of the platform it runs on. That discipline is what lets our clients keep the channels they build.
- Claim review on every asset before publication
- Platform policy monitoring — we track changes so you don’t have to
- Age-appropriate targeting and creative for vape and nicotine products
- Influencer briefs and contracts with compliance built in
CBD & vape marketing FAQs
Can I advertise CBD on Facebook or Instagram in the UK?
Not ingestible CBD products, and not via boosted posts. Meta’s policy allows limited topical hemp/CBD advertising in some regions with approval, but for most UK CBD brands paid Meta is effectively closed. Organic posting is allowed within the platform rules. See the CBD advertising guide.
Can I advertise vape products online in the UK?
The TRPR bans advertising nicotine e-cigarettes and e-liquids on most online media, and all the major ad platforms prohibit vape products anyway. Factual information on your own site, organic presence, local search, in-store and certain B2B channels remain available. See the vape advertising guide.
Is influencer marketing allowed for CBD and vape?
CBD: yes, with ASA-compliant disclosure and no medicinal claims. Vape: heavily restricted — promoting nicotine vape products via influencers on social media generally falls within the TRPR prohibition. We’ll advise per product.
Do you offer monthly marketing retainers?
Yes. Most clients combine SEO/AEO, email and one or two other channels in a monthly plan with revenue-based reporting.