CBD industry · UK
The digital agency for UK CBD brands
Oils, gummies, capsules, skincare, drinks, pet CBD, white-label and wholesale. We’ve worked with UK CBD brands since the market was a handful of pioneers, through the Novel Foods regime and every platform ban since. Everything you need to sell CBD online, from one specialist.
What UK CBD brands are up against
Payments
PayPal, Stripe, Shopify Payments and Square all decline CBD in the UK. A specialist gateway is non-negotiable.
Advertising
Google Ads, Meta and TikTok prohibit CBD products. Amazon UK and eBay restrict most ingestibles.
Regulation
The FSA’s Novel Foods regime for ingestibles, the ASA/CAP Code on claims, MHRA on anything medicinal, and THC limits on all products.
Sceptical buyers
Customers have read about mislabelled products. Lab reports, clarity and professionalism are what convert.
Repeat purchase
A 30ml oil lasts about a month. Subscriptions and email flows are the difference between a customer and a sale.
Organic dependence
With paid channels closed, SEO and AI-search visibility carry most of the acquisition load.
Services for CBD brands
CBD Web Design
Beautiful, compliant CBD websites that convert cautious first-time buyers into customers.
Learn moreShopify
Shopify stores for CBD and vape, with a payment gateway that actually approves you.
Learn moreEcommerce
WooCommerce, Shopify or custom — online stores with age checks, subscriptions and B2B pricing.
Learn morePayment Gateways
Merchant accounts and gateways for high-risk products, integrated and tested.
Learn moreSEO
Organic search strategy for brands locked out of paid ads. Technical, content, authority.
Learn moreAEO / AI Search
Be the brand ChatGPT, Gemini and Google AI Overviews name when someone asks for CBD or vape.
Learn moreMarketing
Compliant growth channels for high-risk brands: email, affiliates, content, PR, influencers.
Learn moreEmail Marketing
Automated flows and campaigns on CBD- and vape-friendly platforms. Your most profitable channel.
Learn moreStartup Packages
Brand, website, store, payments, hosting and launch marketing — one partner, one plan.
Learn moreWho we work with in CBD
From first range to national brand
- Start-ups launching a first range and needing payments, a store and a compliant launch plan
- Established D2C brands migrating off platforms or providers that have turned against them
- Wellness and skincare brands adding CBD lines to existing ranges
- Pet CBD brands with their own VMD considerations
- White-label and wholesale suppliers needing B2B portals and trade pricing
- CBD retailers and marketplaces stocking multiple brands
CBD industry FAQs
Is CBD legal to sell online in the UK?
Yes, provided products meet the legal THC limits and, for ingestibles, comply with the FSA’s Novel Foods requirements. Cosmetics and topicals follow cosmetics regulation. Claims must not be medicinal. We help keep your site inside those lines; consult a regulatory specialist for product-level advice.
Which payment gateways accept CBD in the UK?
Specialist high-risk providers — see our UK CBD payment gateway guide.
Can I advertise CBD on Google or Facebook in the UK?
No for ingestibles, and effectively no for most CBD products. See the CBD advertising guide for what works instead.
Can I sell CBD on Amazon UK?
Amazon UK restricts most CBD products; some topical products have been listed under specific programmes. It is not a reliable channel for UK CBD brands, which is why your own store and organic visibility matter so much.