Vape industry · UK
The digital agency for UK vape businesses
Vape shops, e-liquid manufacturers, hardware brands, nicotine pouch companies, distributors and wholesalers. The UK vape market is huge, tightly regulated and getting tighter — and it is almost completely shut out of mainstream digital advertising. We’ve been building and growing vape businesses online for 15+ years.
What UK vape businesses are up against
TRPR & the Tobacco and Vapes legislation
Nicotine limits, bottle and tank sizes, labelling, notification, an advertising ban on most online media, the disposables ban and further restrictions arriving.
Payments
Shopify Payments, Stripe, PayPal and most acquirers restrict e-cigarettes and e-liquids. Age verification is usually a condition of the providers that don’t.
Advertising
Google, Meta, TikTok, YouTube and Microsoft prohibit vape ads outright, on top of the legal restrictions.
Age restriction
Under-18 sales are illegal; test purchasing is active; acquirers and regulators expect real verification, not just a pop-up.
Catalogue complexity
Thousands of flavour × strength × size variants, plus coils, pods, kits and compatibility — hard to manage and easy to make slow.
Local competition
“Vape shop near me” is one of the most valuable searches in the category for bricks-and-mortar retailers.
Services for vape businesses
Vape Web Design
TRPR-aware vape websites with age verification and payment gateways that stay switched on.
Learn moreShopify
Shopify stores for CBD and vape, with a payment gateway that actually approves you.
Learn moreEcommerce
WooCommerce, Shopify or custom — online stores with age checks, subscriptions and B2B pricing.
Learn morePayment Gateways
Merchant accounts and gateways for high-risk products, integrated and tested.
Learn moreSEO
Organic search strategy for brands locked out of paid ads. Technical, content, authority.
Learn moreAEO / AI Search
Be the brand ChatGPT, Gemini and Google AI Overviews name when someone asks for CBD or vape.
Learn moreMarketing
Compliant growth channels for high-risk brands: email, affiliates, content, PR, influencers.
Learn moreStartup Packages
Brand, website, store, payments, hosting and launch marketing — one partner, one plan.
Learn moreHosting & Support
Fast UK hosting, backups, security and a real person to call.
Learn moreWho we work with in vape
Retail, manufacturing and wholesale
- Independent vape shops and small chains taking the counter online, with local SEO for each store
- E-liquid manufacturers with D2C stores and trade portals for stockists
- Hardware and pod-system brands launching in the UK
- Nicotine pouch brands — a fast-growing adjacent category with its own rules
- Distributors and wholesalers needing B2B ordering, account management and quick re-order
- Online vape retailers migrating from platforms that have restricted them
Vape industry FAQs
Can I sell vapes online in the UK?
Yes, to adults, within TRPR product limits and with age verification. Disposable vapes have been banned from sale since June 2025. Advertising nicotine vape products on most online media is prohibited, but factual product information on your own website is allowed.
Which payment providers accept vape shops?
Specialist high-risk gateways and acquirers, typically requiring age verification at checkout. Mainstream providers restrict the category. See payment gateways.
How do vape shops get customers online if advertising is banned?
Organic search (especially local), AI-search visibility, Google Business Profile, a fast and well-structured online store, in-store promotion driving online repeat orders, trade channels, and the limited compliant communications that remain. See the vape advertising guide.
Do you handle nicotine pouches too?
Yes. Pouches sit in a different regulatory position from vapes (currently) but face many of the same payment and platform restrictions, and the rules are changing; we build for where they’re heading.