Banner & display advertising · UK
Banner advertising where CBD & vape brands are welcome
Google Display, Meta and the mainstream programmatic exchanges won’t run CBD or vape creative. Specialist ad networks, industry publications, comparison sites and direct placements will — and, done properly, they deliver measurable sales. We plan, design and run banner campaigns where your brand is actually welcome.
Where CBD & vape banner ads can run
Specialist ad networks
Networks that exist specifically to serve cannabis, CBD and vape advertisers across vetted publisher inventory, with targeting by interest and geography.
Industry publications
Direct sponsorships and banner placements with UK CBD, cannabis and vape magazines, news sites and podcasts.
Review & comparison sites
Featured placements on the “best CBD oil UK” and “best vape kit” listings your customers already read.
Communities & forums
Sponsorship of the forums, subreddits and communities where enthusiasts discuss products — with care for community norms.
Newsletter sponsorship
Banner and sponsored slots in industry and lifestyle newsletters with engaged, relevant audiences.
Retargeting
Bringing back past visitors through networks that permit the category, so the traffic you earn organically isn’t wasted.
Compliance in creative
Ads that pass review and the ASA
Even on networks that accept the category, creative has to comply. CBD ads can’t make medicinal claims; vape ads face TRPR restrictions on most online media and, where permitted, must not appeal to under-18s or make health comparisons. We design banners that clear network review and would survive an ASA complaint.
- Creative sets in all standard IAB sizes, animated and static
- Claim review against the CAP Code before anything goes live
- Landing pages built for conversion and tracking
- Frequency, placement and viewability managed to protect budget
How a banner campaign runs
- 1
Goals & budget
Sales, sign-ups or awareness; what you can spend; what a customer is worth. We’ll tell you if banners aren’t the right tool.
- 2
Media plan
Networks, publications and placements selected for your audience, with rates negotiated directly where possible.
- 3
Creative & tracking
Compliant banner sets, landing pages, UTM structure and conversion tracking so every pound is attributable.
- 4
Run & optimise
Launch, monitor, cut what doesn’t work, scale what does, report monthly against revenue.
Banner advertising FAQs
Can vape brands run banner ads in the UK at all?
The TRPR prohibits advertising nicotine-containing e-cigarettes and e-liquids on “information society services” (most online media), with limited exceptions. Nicotine-free products, hardware without nicotine, and B2B/trade advertising have more room. We assess your products and advise which placements are lawful before spending anything. Our vape advertising guide has the detail.
Can CBD brands run banner ads?
Yes, on networks and publications that accept the category and with creative that avoids medicinal claims. The mainstream platforms (Google Display, Meta, most programmatic exchanges) remain closed.
What budgets make sense?
Direct placements and specialist networks are accessible from a few hundred pounds a month; meaningful, optimisable campaigns usually start from low four figures. We are honest about whether your margins support it.
Do you design the banners?
Yes — creative, landing pages and tracking are all part of the service.