Specialist industries need specialist partners

Why a niche agency exists

Around fifteen years ago a vape client asked dijitul for a website. Straightforward — until PayPal froze the account, the ad campaign was rejected, the email platform closed the account, and the first “compliant” product description got a letter from the ASA. Every mainstream tool we’d have used for any other client was off the table.

So we learned the industry properly: the acquirers that underwrite high-risk merchants, the difference between a claim you can make and one you can’t, what the Tobacco and Related Products Regulations actually restrict online, what the Food Standards Agency expects from a CBD ingestible, and how to grow a brand when the biggest advertising platforms on earth refuse your money. CBD brands followed, then hemp, medical cannabis clinics, seed banks and accessory retailers.

420 Web Design is the result: a dedicated team inside an established agency, doing nothing but CBD, cannabis and vape.

What we believe

• Payments before pixels. A beautiful store that can’t take money is a brochure. We confirm your gateway before we design a thing.
• Compliance is a sales tool. Sites that look legitimate — clear disclaimers, lab reports, age gates, honest copy — convert nervous first-time buyers better than hype ever will.
• Own your channels. Search rankings, AI citations, an email list and an affiliate network can’t be taken away by a policy update. Rented reach can.
• Say the awkward thing. If a plan will get you banned, we tell you. If a cheaper option will do the job, we tell you that too.

Who we work with

Start-ups launching their first range; established CBD brands migrating off a platform that has turned on them; vape shops going from counter to online; e-liquid manufacturers building wholesale portals; medical cannabis clinics that need a professional, compliant presence; and accessory retailers who just want a store that works. Across England, Scotland, Wales and Northern Ireland.

Part of dijitul

dijitul is a Nottingham-based digital agency delivering web design, development, ecommerce, SEO and marketing to businesses across the UK. 420 Web Design shares its people, processes, hosting infrastructure and support desk — you get a specialist team with a full agency behind it.